Information, Communication Technology is an integrated part of our society.  Communication tasks in a society include sharing of knowledge, socializing new members, entertaining people, and gaining consensus through persuasion or control (Schramm, 1977). The person or the institution

A characteristic of the new ICTs (Information and Communication Technologies) is the multi-function capacity. For example, a computer can be used for searching information as well as for listening to online broadcast programs. In order to understand how the young consumers use the Internet and the traditional media, we need to look into the specific uses or the specific motivations. Although research about the Internet has grown exponentially along with the development and spread of ICTs, it still remains a comparatively small body of literature (Kim and Weaver, 2002).

A number of studies have identified attitudinal and behavioral differences between societies and cultures that use the Internet (Bonfadelli, 2002; Lenhart, 2000; National Telecommunications and Information Administration, 2000).  Unlike television viewing, where parents can execute mediation and control confidently and smoothly, monitoring Internet use is much more complicated.  For example, certain television program genres (cartoons and educational shows) can quickly be judged as safe. Parents found it difficult to mediate the use of Internet.  Even if parents logged online, they would have a narrower range of personal goals online and use Internet at a smaller range of places (Loges and Jung, 2001).

Responsible for carrying out the communication tasks changes with time. For example, parents used to be the major socializing agents in a traditional society, while the schools and the mass media are now playing a more important role in socializing new members in a modern society (Schramm, 1977). Exposure to mass media, in particular the television, was considered a major socializing agent for adolescents (Mangleburg and Bristol, 1998). With new forms of media emerge and the convergence of media technology, the patterns of media usage will inevitably be undergone rapid changes.


The primary objectives of the research project are to design web-based Press Club system.

          The objective for embarking on this project work is to find solution to the problems faced by Press Club, in terms of collection, communication and mediums of disseminating information within the community. These includes: -

1.       To design web site where information will be communicated to the targeted audience within the polytechnic community any time and any day.

2.       To provide an opportunity for audience to react to information as they trend the web site for news.

3.       To bring about easy, fast and accurate information.

4.       To provide high storage capacity for press club information and news.

5.       To eliminate loss of expensive materials in the course of publishing a new to the community.

6.       To provide adequate security for the news published, so that even though they are misinterpreted, reference can be made to the one on the site.

7.       To make the retrieval of even old news/information very easy and stress less on request/need.