This project is aimed at the design and implementation of software package for use in the research of marketing Department in marketing research information system.

This is intended to store all relevant information about the sales summary report and to be able to know the exact amount of goods in stock.

It wound also render a wide knowledge not restricted only on sales and stocks control it organized and most of the problem they have encountered using the manual system.

This would provide a computer facility to eradicate the problem identified.

Finally, based on the results of the analysis the project came up with recommendations that would facilitate and improve up on the marketing

Research information system of the above organization.


 “Goal achievement” is the watch word of ever, business organization tries to main economics resources whatever maybe its views and philosophies and whichever route these goals are to be achieved. Given a set of resources organization try to maximize profitability.

            The philosophy applies to all spheres of the economy, particularly marketing organizations. In order to achieve laid down goals, modern techniques in business demand that planned and defined system, and tools be formulated and adopted to meet the requirement organizations required. One of such fundamental tools is marketing research, marketing research can be defined as a formal, systematic collection recording, analysing and reporting of data aimed at solving a given problem or identifying an opportunity.

            Marketing research also concerns itself with co – ordinating responsibilities, comparing actual sales volume with the forecasted sales volume and asking upon result to achieve maximum profit. The universal application of marketing research data by various marketing organization and their fields of human endeavour cannot be over emphases. N.B.C is not therefore an exception in this direction.

            In Nigeria context, we operate severs market economy which is a situation where whatever severs of different products brought in the market must be sold.

                       STATEMENT OF THE PROBLEM

Some laymen and even marketing managers and elites nurse the motion that marketing research has no role and development impact in the up-grading of commercial and industrial programme in the developing economics like Nigeria.

Because of this, the managers do not put into consideration of the application of marketing research in their marketing problems in both decision making and an operational purpose.

This problem is not particular to marketing managers alone, others company managers like the production manager, financial controllers, personnel managers, Advertising managers and so on. they feels that marketing research is only useful in the selling of products they fail to realize that poor product planning, arbitary price setting and ill advertising campaign will behave a drastic effect in the sales volume of the product.

AIMS                                   AIMS AND OBJECTIVES

The primary aim and objectives of study is a develop a computer that is capable of carrying out the task in marketing research information system.

By the introduction of MIS (marketing information system) that will help the marketing managers to plan for strategy, have a steady or fixed price, know the customers reactions on a particular goods to help them tackle unforeseen circumstances that may arise, suney’s of secondary information, to determining data collection also implementation the research plan and others too numerous to mention. 

As an old adage says a problem well define is half solved. When the problem has been carefully defined, the manager and researcher must set the research objectives.

A marketing research project might have one of these type of objectives.