THE INFLUENCES OF NATIONAL CULTURE ON NEW PRODUCT DEVELOPMENT COLLABORATION
Undergraduate
ABSTRACT
To ensure success in the rapid pace of
globalization, it is crucial for companies to understand the management
practice within and outside national boundaries. This study investigates the
influences of national culture on new product development (NPD) collaboration
between China and Sweden.
By applying the qualitative approach
with a single case, the study shows that national culture influences on NPD
collaboration by means of organizational culture and work values regarding six
national culture dimensions between China and Sweden. Concerning organizational
culture, power distance and masculinity versus femininity dimensions of
national culture have impacts on NPD collaboration. In terms of work values,
the influences of power distance and uncertainty avoidance are ranked at first
place, whereas individualism and collectivism, masculinity versus femininity,
harmony and long-term versus short-term orientation are relative weak comparing
with first two dimensions.
However, the results also show that
some organizational characteristics including uncertainty avoidance, long-term
versus short-term orientation and harmony have barely effects on NPD
collaboration. This implies that there could be context-specific factors that
affect performances of NDP collaboration regardless of in which country the NPD
project takes place.